As You Wish exists to ease the financial, environmental, and emotional burden that so many face through dying and death.
America’s broken deathcare system has allowed misinformation to run rampant, families to suffer undue burdens, taboos to perpetuate, toxic environmental violence, and above all—an industry that’s profiting on the shoulders of our most vulnerable.
We’ve been piling human legacies in mass graves, refusing families basic dignity, destroying our planet, and denying ourselves healthier and happier ways to pass for far too long.
The COVID pandemic exposed the deathcare industry’s weak spots…
The nation hit its tipping point. 3.4 million Americans died 2020, up 11% from 2019. Through 2021, this accelerated rate held.
40% of Americans cannot afford a $400 surprise expense.
The average cost of a funeral is between $7k and $12k.
2 companies sell 80% of the caskets in America.
Options for end-of-life are dismal. Service Corporation International holds over 30% of the death care services market, reporting earnings of over $1.98B annually. This means the American population is left with only a handful of options for themselves and every one of their loved ones.
Burial vaults use enough concrete to build a highway halfway across the U.S. every year.
